What is content marketing?
Content marketing is the creation and distribution of digital marketing collateral with the goal of increasing brand awareness, improving search engine rankings and generating audience interest. Businesses use content marketing to nurture leads and enable sales by using site analytics, keyword research and targeted strategy recommendations.
What Is Search Engine Marketing (SEM)?
Search Engine Marketing (SEM) is commonly used today to describe only the paid advertising portion of marketing through a search engine. SEM involves buying PPC (pay-per-click) ads that display on a search engine results page. Such ads may be placed through Google Ads, Bing Ads, or other search engines.
What is SEO?
SEO stands for search engine optimization, which helps your page rank higher on Google and other search engines to drive more traffic to your site You can design and develop your pages based on what search engines look for in a website , which changes as technology trends continue to evolve. And if you haven’t done so already, you can adjust your web presence to make sure it’s useful and informative.
If you have a website, that’s good news, because you can invest time and talent to create a site that makes you more likely to rank highly.
Once you have the right people clicking through from those search engine results pages (SERPs), more traffic is better.
Organic results . Ads make up a significant portion of many SERPs. Organic traffic is any traffic that you don’t have to pay for.
Organic search traffic is specifically any unpaid traffic that comes from SERPs.
What Actually Works for Driving SEO Traffic from Search Engines?
Google’s algorithm is extremely complex, but at a high level:
Google is looking for pages that contain high-quality, relevant information relevant to the searcher’s query.
Google’s algorithm determines relevance by crawling (or reading) your website’s content and evaluating (algorithmically) whether that content is relevant to what the searcher is looking for, based on the keywords it contains and other factors (known as “ranking signals”).
Google determines quality by a number of means, but a site’s link profile – the number and quality of other websites that link to a page and site as a whole – is among the most important.
Increasingly, additional ranking signals are being evaluated by Google’s algorithm to determine where a site will rank, such as:
How people engage with a site (Do they find the information they need and remain on the site, or do they “bounce” back to the search page and click on another link? Or do they just ignore your listing in search results altogether and never click-through?) A site’s loading speed and mobile friendliness
How much unique content a site has (versus thin or duplicated, low-value content)
There are hundreds of ranking factors that Google’s algorithm considers in response to searches, and Google is constantly updating and refining its process to ensure that it delivers the best possible user experience.
What is email marketing?
Email marketing is a form of direct marketing that uses email to promote your business’s products or services. It can help make your customers aware of your latest items or offers. It can also play a pivotal role in teaching folks about your brand or keeping them engaged between purchases.
Email marketing has the highest return on investment. You email list is the audience you own, versus paid platforms, you pay to essentially borrow their audience to temporarily advertise to them.
According to the DMA, the return on investment for email increased from an estimated 30.03 for every 1 spent in 2016 to 32.28 in 2017. (pure360.com)
How does email marketing work?
Email marketing is the process of targeting your audience and customers through email. It helps you boost conversions and revenue by providing subscribers and customers with valuable information to help achieve their goals.
Now let’s review when you should use email marketing and some benefits and statistics that support the reason why email marketing is so valuable.
Master the fundamentals of email marketing with a free online course.
What is B2B Social Media Marketing?
Most people recognise that social media revolutionised the way we communicate and that means marketing as well.
It is now possible to build extremely effective organic and paid social media campaigns to promote a company or brand to both a consumer and a business audience.
According to Techopedia , social media marketing refers to techniques that target social networks and applications to spread brand awareness or promote particular products. Social media marketing campaigns usually centre on:
Establishing a social media presence.
Supporting the entire customer experience journey from start to finish.
The importance of social media marketing in the business environment is that it can be highly targetted, and therefore very effective in helping to create brand awareness among the people you want to reach.
What Is Online Paid Advertising?
In contrast to earned and owned advertising, online paid advertising requires the purchase of ad spots to attract internet traffic. The featured ads show up on designated websites, and marketers or companies bid against their competition for keywords that pertain to their services or products. The bidding is dependent on a certain amount of responses or there’s a fixed price for impressions.
What paid digital advertising can do for you
If you have a website up and running, create an account on a search engine advertising platform, and then set up and run your ads. It’s as easy as that.
You choose where and when your ads will appear based off of keywords and much more. This flexibility will ensure that you get the right people on your website and you won’t be charged unless the visitor is interested.
Test profitability of different keywords.
View your costs, profits, views, average number of clicks and overall ad performance. Based on your analysis, you can alter your keywords to generate more qualified leads and reduce costs.
Limited daily budget.
You decide how much you want to spend per click or per day.
Increase brand awareness.
As long as you’re within budget, your ads will appear when people search your keywords, establishing you in your industry.
Do you have a new product, campaign or flash sale? Create specific ads for that!
Sites can show targeted ads to users who have already visited your page. Past visitors are familiar with your brand, and while they browse the web, they will be enticed to come back for more! All you need to do is install a specific tag to your website so that past visitors are added to your defined remarketing audiences, remind them of your company’s products / services.
Split-test various messages and offers.
With A/B testing, you have the ability to constantly test content variables based on the goal of your ads. Test two ads against each other and analyze your results which approach was the most successful?