A digital marketing strategy is a detailed plan on how you can utilize the different digital marketing channels to achieve your business goals.
When you design a digital marketing strategy you need to consider which channels to use, the resources (people, time and money) to assign to each channel and what to expect in terms of results.
The list of digital marketing strategies is also constantly evolving, but here are some of the strategies most businesses are using:
Source: (disruptiveadvertising.com)
Source: (reliablesoft.net)