by Andros Vale | Aug 28, 2020 | Digital Marketing, TL;DR 411
First, let us define the term marketing budget’ clearly. Your marketing budget refers to all costs for marketing activities, including but not limited to promotions and advertising, public relations, SEO costs, social media marketing, sponsorships, influencer... 
by Andros Vale | Aug 28, 2020 | Digital Marketing, TL;DR 411
What is content marketing? Content marketing is the creation and distribution of digital marketing collateral with the goal of increasing brand awareness, improving search engine rankings and generating audience interest. Businesses use content marketing to nurture... 
by Andros Vale | Aug 28, 2020 | Digital Marketing, TL;DR 411
A brand is a name, term, design, symbol or any other feature that identifies one seller’s good or service as distinct from those of other sellers. Branding is the process used to build your business’s identity. Everything you stand for, what you believe, your... 
by Andros Vale | Aug 28, 2020 | Digital Marketing, digital marketing strategy, TL;DR 411
What are digital marketing channels and how can we use them? In short, digital marketing channels are anything that get your product or service in front of your desired audience, online; and with billions of people across the world accessing online services daily,... 
by Andros Vale | Aug 28, 2020 | digital marketing strategy, TL;DR 411
A digital marketing strategy is a detailed plan on how you can utilize the different digital marketing channels to achieve your business goals. When you design a digital marketing strategy you need to consider which channels to use, the resources (people, time and...